L’Oreal Dia Richesse Hi-Visibility is a low commitment tone-on-tone colour. DIA Richesse Hi-Visibility colour fades gradually with time, minimising the root effect.
This fast-impact, ammonia-free formula, which comes in five new shades, gives exceptional results to add to or enhance natural colour.
As the global leader of the professional hairdressing market, our mission is to elevate every day the professional Hair Artistry through great services and products, bespoke education and a true digital transformation for memorable customer experience. Throughout the world, we want to empower hair artists to unleash the star in every woman.