Pure, cool or luminous warm blonde shades with a soft touch.
Achieved with the expertise of your professional hairdresser and an in-depth colour consultation you can achieve your perfect blond shade.
Hi-Tenancity technology for warm, luminous results. Neutra B technology for pure, cool reflects. Ionène G™ and Incell™ for a treated hair fiber.
As the global leader of the professional hairdressing market, their mission is to elevate every day the professional Hair Artistry through great services and products, bespoke education and a true digital transformation for memorable customer experience. Discover a wide range of hair permanent, semi-permanent and ammonia-free colours as well as specialist hair care products to suit every hair type.