Pure, cool or luminous warm blonde shades with a soft touch.
Achieved with the expertise of your professional hairdresser and an in-depth colour consultation you can achieve your perfect blond shade.
Hi-Tenancity technology for warm, luminous results. Neutra B technology for pure, cool reflects. Ionène G™ and Incell™ for a treated hair fiber.
As the global leader of the professional hairdressing market, our mission is to elevate every day the professional Hair Artistry through great services and products, bespoke education and a true digital transformation for memorable customer experience. Throughout the world, we want to empower hair artists to unleash the star in every woman.