Matrix Socolor.beauty uses the latest advanced technology in permanent haircolour. Long-lasting colour & excellent grey coverage: Patented Chroma- balanced dyes deliver brilliant colour, multi-dimensional shine and excellent grey coverage. Brilliant shine & condition: Exclusive dual-action cationic conditioning system infuses hair with silky smoothness and radiant shine. Reliably beautiful tone: Pre-blended bases offer rich, even, natural-looking results with a complete blending of greys. Pre-adjusted tones offer perfect colour results for every level.